Adoption Matters is a children's charity and voluntary adoption agency established in 1947. Children are at the heart of all the charity does. Its aim is to help children find secure, loving families that can best meet their long term needs and help them reach their full potential. It recruits, trains and prepares families seeking to adopt, offering them ongoing support, providing knowledge and strategies throughout the adoption process and for as long as they need it. At its innovative Centre for Adoption Support (CfAS) it also aims to provide a high quality, comprehensive and responsive support service to potential and existing adopters as well as all those whose lives have been touched by adoption. It covers the whole of the North of England, North Wales, Stoke, Stafford and Shropshire.