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The Duke of Edinburgh’s Award Teams Wins Morgan Stanley’s Annual Strategy Challenge

Morgan Stanley today announced that The Duke of Edinburgh’s Award team has won its annual Strategy Challenge.

The Morgan Stanley UK Strategy Challenge, in partnership with Pilotlight, pairs teams of top-performing Morgan Stanley professionals with non-profit organisations in the UK.

Over the past ten weeks, Morgan Stanley employees worked with leadership teams at six non-profit organizations in the UK to provide recommendations to address their strategic questions. The challenges addressed are critical to bringing meaningful impact and long-term change to the organizations’ communities, such as expansion and scaling strategy and opportunities to enhance efficiency and effectiveness through business and program models.

The Duke of Edinburgh’s Award empowers young people from all backgrounds and circumstances to develop confidence, resilience and self-belief to take on their own challenges, follow their passions and make a difference in their community.

The charity challenged its Morgan Stanley team to analyse whether The Duke of Edinburgh’s Award should pursue commercializing its outcomes in a workplace setting to help fund its ambition to reach one million young people, and if so, how. After performing extensive analysis and research into the market and other service providers, the Morgan Stanley team recommended that the Duke of Edinburgh’s Award should progress with a learning and development offering for apprentices within the workplace and provided a road map to enable effective implementation and delivery over the coming years, following further piloting.

We’re delighted to have won the Morgan Stanley Strategy Challenge 2022

said The Duke of Edinburgh’s Award’s CEO, Ruth Marvel.

The Strategy Challenge has enabled us to make rapid progress on a crucial element of our strategic plan. It has also helped build internal staff capacity and given us new tools and a roadmap to guide our next steps, so we can reach even more young people with a life-changing DofE experience.
We are honoured to collaborate with leading non-profits to help create pathways that drive greater impact, at a time when demand for support services has skyrocketed across communities globally.

said Joan Steinberg, Morgan Stanley Global Head of Philanthropy.

I would like to congratulate each of the teams that participated in this year’s Strategy Challenge for creating thoughtful and impressive proposals that will move the needle for each non-profit organization.

Ed Mayo, CEO at Pilotlight, said:

An ounce of strategy is worth a tonne of activity. The quality and rigour of the support given by the Morgan Stanley staff teams to the six selected charities for the 2022 Strategy Challenge has been outstanding. This is targeted pro bono support that will live on for many years and touch many lives because of the strategic choices that these charities can now make. We are proud to have been a partner in making this happen.

The six non-profit organizations that took part in this year’s Morgan Stanley UK Strategy Challenge were:

  • Bookmark Reading gives children the reading skills and confidence they need for a fair chance in life, through their flexible volunteer-led programme. For the children who need them, they are changing their story.
  • The Duke of Edinburgh’s Award empowers young people from all backgrounds and circumstances to develop confidence, resilience and self-belief to take on their own challenges, follow their passions and make a difference in their community.
  • Lord’s Taverners provide inclusive cricket programmes, empowering young people with disabilities and from disadvantaged communities to develop the knowledge, skills, capabilities and confidence required to overcome the challenges of inequality and reach their potential.
  • Place2Be is a children’s mental health charity with over 25 years’ experience working with pupils, families and staff in UK schools. The charity provides mental health support in schools through one-to-one and group counselling, expert training and professional qualifications.
  • St Giles Trust uses expertise and lived experience to empower disadvantaged people to turn pasts into positive futures. Their services support people facing poverty, exploitation, caught up in crime, or a combination of issues to overcome adversity.
  • Young Epilepsy is dedicated to standing up for children and young people with epilepsy, recognising their right to be heard. They exist to create a society where these individuals are enabled to thrive and fulfil their potential. Together, the possible is created.