Fiona Halton talks to Alliance magazine about why it is important for charities to measure their impact and how it can strengthen relationships with funders.
Pilotlight’s recent survey of philanthropists and business leaders found that in giving money or time, impact mattered to them almost as much as cause. Pilotlight’s chief executive Fiona Halton explains to Alliance magazine why charities should not fear measuring their impact and how donors can play their part by being more vocal about the information they want from charities
We believe that all charities, however small, need to measure the difference they are making. Measurement can be quite simple and appropriate to size – no labyrinthine studies on return on investment necessary. By doing this charities can strengthen their relationship with funders. With impact measurement in place, charities can make the best use of ever more constrained resources and make the biggest difference to their beneficiaries.
Read the full article at Alliance Magazine.