A survey by the charity Pilotlight found that while over 70% of philanthropists and city executives said a personal link to a charity was behind their decision to donate, nearly 60% said information on the impact of the charity’s work was a key factor.
The survey of over 160 business leaders and philanthropists across England and Scotland revealed that 3 in 10 people have been motivated to give because of the funding crisis facing charities, although just over a quarter (27%) said fundraising campaigns influenced their decision.